Pandemic or not, Americans love their road trips. A recent survey by travel app GasBuddy found that one in three Americans still plan on taking a summer vacation, thanks in part to low gas prices.
The summer season is always busy for gas station and convenience store owners, but this year presents some unique challenges. You want to drive business to your location, but it’s important you take steps to promote safety and help your customers feel at ease. With a little forethought and planning, that’s not only possible but easy.
Establish a regular cleaning protocol. Chances are good you’ve already done this, but with COVID-19 still on the top of many people’s minds, it’s more important than ever. Make sure you have all the necessary supplies, including rubber gloves, soap and water, and disinfectant. The U.S. Centers for Disease Control and Prevention recommends you:
Increase the amount of space between shelving. If you have room in your convenience store, try and push your shelves farther apart. This will increase the width between aisles and make it easier for your customers to avoid direct contact with one another. In cramped spaces, the recommended six feet of social distancing isn’t always possible, but the greater the safety bubble you can provide for your customers, the better. If you haven’t already, you might also want to put one-way arrows on your floors. This can help guide your customers, cutting back on overcrowding or bottlenecks.
Post signage on gas pumps and inside your c-store. We all play an important role in stopping the spread of COVID-19. It might seem like overkill, but it’s a great idea to remind your customers of good hygiene. Post signage on gas pumps and throughout your c-store that reminds them to regularly wash their hands with soap and water, avoid touching their faces and cough or sneeze into their elbows. This extra step also shows your customers that you care about their health and safety.
By following these tips, you can ensure your gas station provides the best possible customer experience during the summer road trip season. To access a list of helpful resources, we encourage you to visit our website.