According to CSNews.com, convenience store owners who don’t follow the customer toward digital tools may find those tech-savvy customers heading down the road to their competitors. The report begs the question: Do you have a 360-degree view of your customers?
It’s no longer a good business practice to be generic or blend in with how everyone else operates their convenience store. Your store needs to stand out from the competition. In order do so, you need to fully embrace technology to best understand who your customers are, how they shop, and – most importantly – what keeps them coming back.
“With driving on the decline, c-store retailers can no longer depend solely on the profits from fuel sales to stay afloat, which has created a rush to differentiate and compete on other offerings,” says the CSNews.com report.
While things like improved customer service and loyalty programs are necessary to maintain and attract new customers, it’s vital to a business to capture data to help adjust best practices for future driving patterns and future drivers.
For example, transaction history data can be a treasure trove of:
For your business, the solution might range from ramping up your promotional efforts and sending out coupon codes on social media to reach a younger demographic to investing in an online development company to create the best mobile experience for customers.