As a business owner, you understand the importance of making your business visible and current. Traditional marketing and advertising methods are important. But you should consider other avenues, like membership in local and regional associations or involvement in your community. If you are already taking advantage of these methods, then perhaps you don’t feel there’s a reason to put your business, whether it’s one convenience store or a growing chain, out on social media. But you would be wrong, and you could be negatively affecting your business.
Consider this: There are currently more than 1 billion Facebook users. And 75% of adults use social networking sites. (Hint: Adults drive vehicles that need gas!)
If you’re overwhelmed by the thought of creating and monitoring a Facebook page, the good news is you don’t need to be. Social media is just that – social. It’s about humanizing your business, engaging with current customers and connecting with new customers. If you haven’t yet created a Facebook page for your local convenience store, you could be losing out on tons of potential sales.
Consider these basic steps to get started: