Summer is here! That means more drivers filling up at your pumps, and ultimately, more foot traffic making in-store purchases. Is your c-store layout optimized to entice new customers to make the most profitable purchases? If not, here are some tips to help you mix it up.
Does your storefront make a good first impression? Think of each customer who walks into your c-store as a blind date you need to woo. An eye-catching entrance with curb appeal can increase the chances that a pay-at-the-pump driver might come inside to make an in-store purchase. How’s your signage at the pump? Do you regularly change out promotional offers posted at the pump? Try placing a few strategic items in the windows of your store.
If you’re not familiar with the decompression zone, listen up! When you enter a store, the first 15-feet are called the decompression zone. Customers typically aren’t paying attention in this area and they don’t notice merchandising displays, so don’t waste good merchandise there! Studies have shown that when a customer walks into a store, they tend to turn to the right.
If you’re on a budget (time or money) and you can’t afford to completely redesign your store (or if you’re not sure where to begin!), we suggest asking employees for their opinion. Ask them to give your c-store a walkthrough and tell you how they shop. Their insight could help provide alternative layout ideas that could increase in-store purchases. Want to mix up your entire store layout? Here are three layout options to try.
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