We’ve all heard the adage: Change is inevitable. That couldn’t be more true than in today’s c-store sector. With the price of crude oil in a multi-year downslide, and demand plummeting, it’s time to take stock of your in-store offerings and evaluate how you can entice new customers to purchase.
What are you doing to attract customers who crave fresh foods? Two major customer groups—women and millennials—deliberately seek out “fresh” foods at c-stores. Consider stocking locally grown produce to entice young shoppers who care about sustainability and want to support local farmers.
Offer morning coffee promotions and push them out regularly via social media to get the word out to your followers. There are 1.59 billion people on Facebook. New eyes are bound to see your posts! And don’t forget to ask friends and family to share and like your posts to get some extra (free!) advertising.
Change might be inevitable, but it doesn’t have to be scary. Think of attracting new c-store customers as a fun, new challenge! And be sure to check our website regularly for association updates, industry news and trends.