As the owner of an independent convenience store and fueling location, the next three months provide an opportunity for you to grow your customer base and pad your bottom line. However, without the right marketing plan or branding in place, you run the risk of being passed over for bigger, more noticeable competition.
That’s where the Spirit® Brand Test-Drive program comes into play. All WPMA members are also represented by our parent organization, The Petroleum Marketers Association of America. All PMAA members can also take advantage of the Spirit® Brand Test-Drive program.
Spirit® brand’s patriotic mascot and color scheme inspire customer confidence from California to New York and everywhere in between. It also provides a supply option that’s far more attractive than most options. In fact, with minimal requirements and multiple supply options, licensees can run their business how they see fit. Because the Spirit® brand is owned by the PMAA, it also means company profits are split between member-state associations including the WPMA.
If you’ve been dreaming of increasing foot traffic at your c-store but weren’t sure how to begin, re-branding with Spirit® provides an affordable and straightforward solution. If you’d like further information on getting started, click here.