Petroleum marketing is hard work. There’s a lot of competition, and best practices are constantly changing. If you want to succeed, it’s important to have a growth mindset and a passion for learning. The COVID-19 pandemic has put a hold on many conferences and in-person networking events, but there are still plenty of ways to enhance your knowledge. Case in point? Industry publications. Setting aside 30 minutes to read at the end of each workday is an easy and effective way to stay informed. To make starting this new habit a little bit easier, we’ve listed four publications worth checking out:
1.) CSNews. Convenience Store News is one of the industry’s leading publications. It provides 24/7 coverage that’s relevant to gas station retailers, wholesalers and suppliers. Common subjects of interest include technology, regulatory and legal news, legislative updates, marketing tips and more. The CSNews website even has a research and data section. There, you can access information on consumer trends, gas prices and proprietary studies.
2.) Fuels Market News. Fuels Market News is published by NACS. This publication (available both online and in print) is one of the most popular among petroleum marketers. In addition to posting news and information about relevant legislation and corporate leadership changes, NACS covers fuel pricing, marketing tips and upcoming industry events. Impress your coworkers and colleagues. Scroll this one regularly!
3.) Rigzone. Rigzone is neat because it goes beyond the typical industry publication. Sure, there’s plenty of news about oil and gas, but there’s also a section entirely dedicated to jobs. If you’ve recently lost work, this is a great place to launch the next step in your career. Rigzone splits jobs into categories, including production, engineering and science, maintenance and inspection, oilfield services, and more. Click here to start your search.
4.) Energy Marketers of America (Weekly Review). Energy Marketers of America (formerly PMAA) is a federation that represents 47 state and regional trade associations. Each Friday, EMA puts out a weekly review with quick links to a variety of important topics. If you’re interested in keeping up with everything that’s going on in Washington D.C., this is a great place to start. In addition, EMA often provides contact information for legislators, so petroleum marketers can reach out to their elected representatives and share their thoughts and opinions.
These are just a few of the publications we recommend you check out. By staying informed of industry news, you can better position yourself (and your business) for success.
Do you have any magazines or websites that you’d add to our list? If so, visit our Facebook page and leave a comment.