You might not be able to predict the amount of traffic you’ll receive each month, but there are several upgrades that can help your location stand out from the competition.
Unsure where to begin? Here are three of our top recommendations:
1.) Add a car wash. Washing the car is time-consuming and tedious, especially if you’re forced to do it at home. For many busy professionals, setting aside an hour or two to fill up multiple water buckets, scrub everything down and provide a thorough rinse just isn’t feasible. Enter the drive-through carwash. Installing one of these bad boys at your gas station speeds up the process significantly. Plus, it can help bolster your income. According to DetailXpertsFranchise.com, an in-bay automatic car wash can bring in between $75,000 and $125,000 per year.
2.) Team up with a quick lube business. Quick lube businesses provide routine maintenance services for automobiles, including oil changes, antifreeze refills and lubricant management. They can also make minor repairs in the event of a dead or broken headlight or taillight. Your ability to add a quick lube business at your gas station will depend on the amount of property you own and the size of the town your station is located in.
3.) Enhance your c-store inventory. Drinks and snacks are convenience store staples, but they aren’t the only items worth carrying. What type of customers do you serve? If the majority of your traffic comes from travelers, consider stocking car parts or accessories like replacement headlights, steering wheel covers, or air fresheners. If a majority of your clients have pets, stock leashes, food and water bowls, or snacks. If you haven’t already, you might also want to add personal protective equipment to your inventory, including disposable face coverings, gloves or hand sanitizer. The pandemic is starting to wind down, but experts expect COVID-19 to be with us for years to come.
Don’t be afraid to get creative and try different things. If a particular product doesn’t sell like you hoped it would, that’s OK. Simply move onto something else.
These are just a few of the ways you can increase revenue at your gas station. Would you add anything to our list? If so, visit our Facebook page and leave a comment to let us know. Good luck and may this coming spring and summer be your most successful yet!