Customers are your lifeblood. Fuel marketers and convenience store retailers have a difficult job of balancing the right product offerings with a growing demand for the ultimate customer experience. According to FuelMarketerNews.com, “89% (of)... (Read More)
If you think Instagram is just a game of follow-the-leader, think again. This image-based, quick-share photo app flips the “Don’t judge a book by its cover” adage on its head. And the mobile photo- and video-sharing service is not a fading... (Read More)
According to the 2016 POS/Customer Engagement Survey, “85 percent of retailers indicated creating a true unified commerce environment is a top priority for 2016.” If you’re one of them, listen up.
First, what does a unified commerce... (Read More)
You might have noticed a younger crowd fueling up at your pumps and perhaps a trendier group of in-store shoppers, but if they’re quickly walking out without making a purchase, you might be missing the mark on your in-store product... (Read More)
Although the switch to EMV credit cards is more secure for your customers, according to Entrepreneur.com, it will also protect your business from fraud.
So it’s vital to ensure you understand how to make the transition as seamless (and... (Read More)
With the new year comes some changes we’ve all learned to expect, including trendy diets and exercise fads that last for a hot minute. But a new year also means growing customer expectations.
According to market intelligence agency Mintel.com... (Read More)
Have you booked your trip to the 2016 WPMAEXPO? If not, now is the time to do it! You can register online today, or mail or fax in your registration.
Whether this would be your first Expo or you’re seasoned attendee, there’s something for... (Read More)
We've all heard the saying: “You need to spend money to make money.” It's a concept we've likely grown used to, but it doesn't make it any less true.
If you’ve taken the risk to invest in your business, then you need to maintain it. Here... (Read More)
Did you know WPMA is part of a nationwide fuel education movement? We have joined forces with PMAA to spread the word about the #FuelMatters campaign. This social media campaign was created by PMAA to highlight national fuel and heating oil... (Read More)