You might have noticed a younger crowd fueling up at your pumps and perhaps a trendier group of in-store shoppers, but if they’re quickly walking out without making a purchase, you might be missing the mark on your in-store product... (Read More)
Although the switch to EMV credit cards is more secure for your customers, according to Entrepreneur.com, it will also protect your business from fraud.
So it’s vital to ensure you understand how to make the transition as seamless (and... (Read More)
With the new year comes some changes we’ve all learned to expect, including trendy diets and exercise fads that last for a hot minute. But a new year also means growing customer expectations.
According to market intelligence agency Mintel.com... (Read More)
Have you booked your trip to the 2016 WPMAEXPO? If not, now is the time to do it! You can register online today, or mail or fax in your registration.
Whether this would be your first Expo or you’re seasoned attendee, there’s something for... (Read More)
We've all heard the saying: “You need to spend money to make money.” It's a concept we've likely grown used to, but it doesn't make it any less true.
If you’ve taken the risk to invest in your business, then you need to maintain it. Here... (Read More)
Did you know WPMA is part of a nationwide fuel education movement? We have joined forces with PMAA to spread the word about the #FuelMatters campaign. This social media campaign was created by PMAA to highlight national fuel and heating oil... (Read More)
John C. Maxwell, a world-renown leadership expert, says, “Change is inevitable. Growth is optional.”
That couldn’t be truer today as social media threatens to put convenience stores on the chopping block if always-connected vocal vehiclists... (Read More)
The Western Petroleum Marketers Association (WPMA) is a seven- state trade association that represents petroleum marketers just like you in Hawaii, Idaho, Montana, Nevada, New Mexico, Utah and Washington.
We want to ensure your business, and... (Read More)
According to CSNews.com, convenience store owners who don’t follow the customer toward digital tools may find those tech-savvy customers heading down the road to their competitors. The report begs the question: Do you have a 360-degree view of... (Read More)