Hand washing and other general hygiene and cleaning practices are no doubt part of your and your employees’ daily routines. But with cold and flu season upon us, it’s even more important to have a refresher on how to stay healthy. According... (Read More)

C-store retailers saw a positive uptick in sales growth for in-store purchases throughout September and October, so we want to ensure you have the tools to keep the lift moving forward with a strong holiday presence. Although we just experienced... (Read More)

If you don’t know your current customer demographic (both pump-only purchaser and in-store shoppers), you might be missing the mark on how to market to the new generation of drivers. Millennials, also known as Gen Y, want to do more, achieve more... (Read More)

According to IRI research, the average consumer has 2.7 snacks per day, with 46% of consumers snacking three or more times each day. So how are you cashing in on snack-happy shoppers? From those healthy eater and carb loaders to the one-stop... (Read More)

According to a report from Paytronics, only 35 percent of convenience store customers step foot in the door after filling up at the pump. There are plenty of best practices out there to help you encourage fuel fillers to come inside, and we want to... (Read More)

Just in time for autumn’s arrival, we at WPMA want to offer some insights to help our petroleum marketers and convenience store owners prepare for fall. The summer driving season is winding down, and although that means fewer gas pumpers, the... (Read More)

Foodservice continues to be a growing opportunity for increased profits and more in-store foot traffic for convenience stores. Learn how you can ramp up the customer experience with new foodservice offerings and a boost in margins: The most... (Read More)

Minimize risk. It’s something you instinctively think about when it comes to running your convenience store. C-store petroleum marketers have to constantly juggle ongoing risks and regulations, which have ballooned in complexity as the industry... (Read More)

Unless you’ve been hiding under a rock or vacationing for the past year, it’s hard not to feel the impact of record-low oil prices in more than a decade on your c-stores. On August 1, AAA noted: “National pump prices have fallen 50 of the... (Read More)

We’ve all heard the adage: Change is inevitable. That couldn’t be more true than in today’s c-store sector. With the price of crude oil in a multi-year downslide, and demand plummeting, it’s time to take stock of your in-store offerings and... (Read More)