Owning and operating a gas station is a lot of work, but it's also a lot of fun. It's even more fun when you're able to constantly increase the revenue. You might not be able to predict the amount of traffic you'll receive each month, but there... (Read More)

Petroleum marketing is hard work. There's a lot of competition, and best practices are constantly changing. If you want to succeed, it's important to have a growth mindset and a passion for learning. The COVID-19 pandemic has put a hold on many... (Read More)

Where does the time go? It's hard to believe, but we're just a few short weeks away from the annual tax filing deadline. This year, all documentation is due to the IRS no later than April 15. Taxes aren't any fun, but there's no way around... (Read More)

Let's face facts. No one enjoys performing a deep clean, especially when it comes to employee records and other paperwork. In fact, for many store owners, the words "spring cleaning" alone evoke a run-for-the-hills, I’ll-do-it-another-day sense of... (Read More)

As a petroleum marketer, it's your job to sell oil and related products to refineries, retailers, and individual consumers. The concept is simple, but closing deals in the real world isn't always easy. No matter your level of experience, challenges... (Read More)

Now that 2021 is officially here, it's time to reflect on the last 12 months. By assessing your business's strengths and weaknesses, you can implement changes that will build trust, increase foot traffic and help you navigate a post-COVID-19 world... (Read More)

After months of planning and preparation, we've made the difficult decision to cancel the 2021 WPMAEXPO. The choice wasn't easy. Every step of the way, we've made an effort to plan an event that was exciting, informative, engaging, and most... (Read More)

It's hard to believe, but February is approaching quickly. That means it's time to start planning for WPMAEXPO 2021. Admittedly, this year's event will look much different compared to previous installments, but we're making the health and safety of... (Read More)

Where does the time go? The year is quickly coming to a close, and that means spring is right around the corner. If you have a son or daughter who plans on graduating in 2021, encourage them to apply for a WPMA award merit scholarship. As one of... (Read More)