How often do you see customers scrolling through their smartphones while they wait to fill up? Do they come inside with a phone in hand when they make an in-store purchase? It seems everyone is connected! Offering free Wi-Fi to customers is no... (Read More)
Ahh yes, spring cleaning. The words alone evoke a run-for-the-hills, I’ll-do-it-another-day sense of panic. But rather than dwelling on the task ahead at this time of year, think of it as a perfect time to start fresh! If you’ve been avoiding... (Read More)
The hiring process can be challenging. Add to that finding the right people for your unique c-store operation, and the challenges become two-fold. Inc.com offers this startling statistic: “Approximately 46 percent of new hires fail within the... (Read More)
April is a month for new growth and new life. It’s also the month that pays homage to our earth with Earth Day on April 22. Are you preparing any “green” promotions for your convenience store? Whether you want to take employees to plant trees... (Read More)
Customers are your lifeblood. Fuel marketers and convenience store retailers have a difficult job of balancing the right product offerings with a growing demand for the ultimate customer experience. According to FuelMarketerNews.com, “89% (of)... (Read More)
If you think Instagram is just a game of follow-the-leader, think again. This image-based, quick-share photo app flips the “Don’t judge a book by its cover” adage on its head. And the mobile photo- and video-sharing service is not a fading... (Read More)
According to the 2016 POS/Customer Engagement Survey, “85 percent of retailers indicated creating a true unified commerce environment is a top priority for 2016.” If you’re one of them, listen up.
First, what does a unified commerce... (Read More)
You might have noticed a younger crowd fueling up at your pumps and perhaps a trendier group of in-store shoppers, but if they’re quickly walking out without making a purchase, you might be missing the mark on your in-store product... (Read More)
Although the switch to EMV credit cards is more secure for your customers, according to Entrepreneur.com, it will also protect your business from fraud.
So it’s vital to ensure you understand how to make the transition as seamless (and... (Read More)