According to a report from Paytronics, only 35 percent of convenience store customers step foot in the door after filling up at the pump. There are plenty of best practices out there to help you encourage fuel fillers to come inside, and we want to... (Read More)
Just in time for autumn’s arrival, we at WPMA want to offer some insights to help our petroleum marketers and convenience store owners prepare for fall.
The summer driving season is winding down, and although that means fewer gas pumpers, the... (Read More)
Foodservice continues to be a growing opportunity for increased profits and more in-store foot traffic for convenience stores. Learn how you can ramp up the customer experience with new foodservice offerings and a boost in margins:
The most... (Read More)
Minimize risk. It’s something you instinctively think about when it comes to running your convenience store. C-store petroleum marketers have to constantly juggle ongoing risks and regulations, which have ballooned in complexity as the industry... (Read More)
Unless you’ve been hiding under a rock or vacationing for the past year, it’s hard not to feel the impact of record-low oil prices in more than a decade on your c-stores.
On August 1, AAA noted: “National pump prices have fallen 50 of the... (Read More)
We’ve all heard the adage: Change is inevitable. That couldn’t be more true than in today’s c-store sector. With the price of crude oil in a multi-year downslide, and demand plummeting, it’s time to take stock of your in-store offerings and... (Read More)
As the unofficial start to summer, Memorial Day means weekend barbecues, fun with family, and, of course, travel. According to a report from AAA, drivers will be paying some of the lowest gas prices this summer in more than a decade, which will... (Read More)
Summer is here! That means more drivers filling up at your pumps, and ultimately, more foot traffic making in-store purchases. Is your c-store layout optimized to entice new customers to make the most profitable purchases? If not, here are some tips... (Read More)
Whether you’re managing inventory for one c-store or for 1,000 stores, good inventory management will keep you sane and keep customers coming back. Take the guesswork out of buying and stocking merchandise to ensure you’re getting the highest... (Read More)