First, let's define who the "socially aware consumer" is: These are generally younger shoppers, under the age of 40, who are willing to pay more for socially-responsible products or services. These consumers make purchases produced with social and... (Read More)
It’s 2017, and as Bill Scott says in a recent article on CStoreDecisions.com, “the days of overstocked stores are coming to an end.” So if you rely on your contracts with suppliers to get wholesale volume discounts so they can stock your... (Read More)
Has your c-store become outdated? Kick things up a notch in the new year with these tech-tastic options that are sure to increase your business:
Eye in the sky. A 360-degree camera is the new technology your c-store needs to keep an eye on... (Read More)
Hand washing and other general hygiene and cleaning practices are no doubt part of your and your employees’ daily routines. But with cold and flu season upon us, it’s even more important to have a refresher on how to stay healthy.
According... (Read More)
C-store retailers saw a positive uptick in sales growth for in-store purchases throughout September and October, so we want to ensure you have the tools to keep the lift moving forward with a strong holiday presence.
Although we just experienced... (Read More)
If you don’t know your current customer demographic (both pump-only purchaser and in-store shoppers), you might be missing the mark on how to market to the new generation of drivers. Millennials, also known as Gen Y, want to do more, achieve more... (Read More)
According to IRI research, the average consumer has 2.7 snacks per day, with 46% of consumers snacking three or more times each day. So how are you cashing in on snack-happy shoppers? From those healthy eater and carb loaders to the one-stop... (Read More)
According to a report from Paytronics, only 35 percent of convenience store customers step foot in the door after filling up at the pump. There are plenty of best practices out there to help you encourage fuel fillers to come inside, and we want to... (Read More)
Just in time for autumn’s arrival, we at WPMA want to offer some insights to help our petroleum marketers and convenience store owners prepare for fall.
The summer driving season is winding down, and although that means fewer gas pumpers, the... (Read More)